Abstract
Purpose – This study assessed and compared the effectiveness of TikTok-based short videos and Instagram Reels as microlearning media to improve cognitive learning outcomes in economics on the APBN and APBD material for Grade XI social science students at SMA Panjura Malang.
Methods/Design/Approach – The study used a quasi-experimental method with a pretest-posttest nonequivalent multiple group design. The sample was selected purposively: experimental class 1 used TikTok (n = 25) and experimental class 2 used Instagram Reels (n = 21). The instrument was a 20-item valid (r calculated > r table at the 5% level) and reliable (Cronbach’s Alpha = 0.910) multiple-choice test. Data analysis included the Kolmogorov-Smirnov normality test, Levene’s homogeneity test, the independent sample t-test, and N-gain calculation.
Findings – The pretest means were relatively comparable (TikTok = 63.40; Reels = 59.05). After treatment, the posttest means increased with a clear difference (TikTok = 90.20; Reels = 80.95). The t-test showed a significant difference (t = 4.812; df = 44; p < 0.001) with a mean difference of 9.248 and a 95% confidence interval of 5.374 to 13.121. The average N-gain values were 73.53% for TikTok (moderately effective) and 51.93% for Reels (less effective).
Originality/Value – This study provides quasi-experimental comparative evidence regarding the effectiveness of two popular short-video platforms for economics learning on APBN and APBD material at the secondary school level.
Practical Implications – Economics teachers can prioritize TikTok as a microlearning medium for broad material that requires conceptual understanding, and use Instagram Reels for reinforcement or sharing references with more concise content design given the more limited duration.
Keywords TikTok, Instagram Reels, microlearning, cognitive learning outcomes, economics learning
Paper type Research paper
Keywords
References
Alfath, A. M., Sujarwo, & Harun. (2021). The impact of educational practices in learning comics and video media on social science subjects as alternatives in a pandemic period. Educational Administration: Theory and Practice, 27(3), 1125–1132. https://doi.org/10.17762/kuey.v27i3.257
Ardiana, E., & Ananda, A. (2022). The effect of using the TikTok application as a learning media on the activeness and learning outcomes of class XI social sciences students in sociology subjects at SMA N 1 Ampek Angkek. LANGGAM International Journal of Social Science Education, Art and Culture, 1(2), 22–29. https://doi.org/10.24036/langgam.v1i02.13
Datu, S. T., Allo, M. D. G., Shilfani, S., & Pratama, M. P. (2023). The impact of short video content in Instagram Reels in learning English. Jurnal Studi Guru Dan Pembelajaran, 6(3), 374–385.
Devi, A. A. (2022). Pemanfaatan aplikasi TikTok sebagai media pembelajaran. Epistema, 3(1), 10–17. https://doi.org/10.21831/ep.v3i1.40990
Fatah, J. R., Dewa, K. P., & Bengkulu, K. (2019). Problematika guru dalam menggunakan media pembelajaran pada mata pelajaran IPS di Madrasah Ibtidaiyah Darussalam Kota Bengkulu. Indonesian Journal of Social Science Education (IJSSE), 1(1), 49–55. https://doi.org/10.29300/ijsse.v1i1.1325
Fitriah, D., & Mirianda, M. (2019). Kesiapan guru dalam menghadapi tantangan pendidikan berbasis teknologi. 148–153. https://jurnal.univpgri-palembang.ac.id/index.php/Prosidingpps/article/view/2982
Hadi, S. (2017). Efektivitas penggunaan video sebagai media pembelajaran untuk siswa sekolah dasar. 1(15), 96–102. https://core.ac.uk/download/pdf/267023793.pdf
Hake, R. R. (1998). Interactive-engagement versus traditional methods: A six-thousand-student survey of mechanics test data for introductory physics courses. American Journal of Physics, 66(1), 64–74. https://doi.org/10.1119/1.18809
Hutamy, E. T., Alisyahbana, A. N. Q. A., Arisah, N., & Hasan, M. (2021). Efektivitas pemanfaatan TikTok sebagai media pembelajaran dalam meningkatkan hasil belajar peserta didik. Jurnal Pendidikan Dompet Dhuafa, 11(1), 21–26.
Iswara, E., Darhim, D., & Juandi, D. (2021). Students’ critical thinking skills in solving on the topic of sequences and series. Plusminus: Jurnal Pendidikan Matematika, 1(3), 385–394. https://doi.org/10.31980/plusminus.v1i3.1317
Jatmiko, P. (2016). Raising student engagement through “Instagram.” 1, 455–460. https://jurnal.fkip.uns.ac.id/index.php/ictte/article/view/7643
Khasana, V. A., Setiyawan, H., & Desiningrum, N. (2020). Pengaruh aplikasi Instagram terhadap hasil belajar siswa kelas V mata pelajaran matematika materi volume bangun ruang di SDN Bakung Temenggungan Balongbendo Sidoarjo. Child Education Journal, 2(2), 83–91. https://doi.org/10.33086/cej.v2i2.1590
Khasanah, N. (2022). Penggunaan media TikTok dalam meningkatkan hasil belajar bahasa Inggris di SMPN 2 Gempol. Wawasan Pendidikan, 2(2), 316–325. https://doi.org/10.26877/wp.v2i2.13001
Laouadji, I. (2023). Investigating the use of Instagram and TikTok Reels as a learning tool to enhance grammar in ESP classes: The case of the third-year economy students at the University of Ain Temouchent [Doctoral dissertation, University of Ain Temouchent]. https://dspace.univ-temouchent.edu.dz/items/44dae3f7-31af-4a0f-98e1-d2d7a1274c90
Mufidah, A., & Mufidah, R. (2021). Aplikasi TikTok dan Instagram sebagai salah satu alternatif dalam media pembelajaran IPA. 60–69. https://prosiding.iainponorogo.ac.id/index.php/pisces/article/view/288
Mursid, R., & Yulia, E. (2019). Pengembangan pembelajaran dalam teknologi pendidikan di era RI 4.0. Universitas Negeri Medan.
Naser, K. M., Alamassi, S., Shanaa, Z. A., Abualrish, M., Alghazo, E. M., Zaitoun, E. A., & Shater, A. (2023). Enhancing postgraduate learning achievement: A microlearning approach with Reels and Shorts. 1–7.
Novita, L., Sukmanasa, E., & Pratama, M. Y. (2019). Penggunaan media pembelajaran video terhadap hasil belajar siswa SD. Indonesian Journal of Primary Education, 3(2), 64–72. https://doi.org/10.17509/ijpe.v3i2.22103
Nurrita, T. (2018). Pengembangan media pembelajaran untuk meningkatkan hasil belajar siswa. Jurnal Misykat, 3(1), 171–187. https://doi.org/10.33511/misykat.v3n1.171
Ramdani, N. S., Nugraha, H., & Hadiapurwa, A. (2021). Potensi pemanfaatan media sosial TikTok sebagai media pembelajaran dalam pembelajaran daring. Akademika, 10(2), 425–436. https://doi.org/10.34005/akademika.v10i02.1406
Rohim, A. M., & Yulianti, D. (2020). Pembelajaran fisika berbantuan aplikasi Instagram untuk meningkatkan motivasi dan hasil belajar siswa. Unnes Physics Education Journal, 9(2), 149–157. https://doi.org/10.15294/upej.v9i2.41921
Rosmawati, E. (2020). Inovasi pembelajaran bahasa Indonesia melalui pendekatan proses. 868–876. https://jurnal.univpgri-palembang.ac.id/index.php/Prosidingpps/article/view/3928
Safira, D., Wiguna, S., & Ridha, Z. (2022). Upaya peningkatan hasil belajar siswa melalui aplikasi TikTok sebagai media pembelajaran pada mata pelajaran Aqidah Akhlaq di kelas VII MTs Al Hidayah Gebang. Invention: Journal Research and Education Studies, 3(3), 27–37. https://doi.org/10.51178/invention.v3i3.1018
Salsabila, A. A., Cahyani, K., Rustini, T., & Wahyuningsih, Y. (2023). Pengaruh penggunaan TikTok terhadap peningkatan hasil belajar keragaman budaya Indonesia. Jurnal Pendidikan Dan Konseling (JPDK), 5(1), 3415–3421. https://doi.org/10.31004/jpdk.v5i1.11544
Salsabila, A. L., & Rizqi, M. (2022). Strategi promosi dalam meningkatkan brand awareness produk bibir Wardah Cosmetics melalui konten Instagram Reels campus ambassador di kalangan mahasiswa. COMSERVA: Jurnal Penelitian Dan Pengabdian Masyarakat, 1(11), 970–982. https://doi.org/10.36418/comserva.v1i11.145
Seo, K., Dodson, S., Harandi, N. M., Roberson, N., Fels, S., & Roll, I. (2021). Active learning with online video: The impact of learning context on engagement. Computers & Education, 165, 104132. https://doi.org/10.1016/j.compedu.2021.104132
Setia, M. N. I. H., & Fajriana, M. (2022). Use of Instagram as learning media in senior high school. CURRICULA: Journal of Curriculum Development, 1(1), 23–31. https://doi.org/10.17509/curricula.v1i1.47897
Shofia, N. A., & Ahsani, E. L. F. (2021). Pengaruh penguasaan IT guru terhadap kualitas pembelajaran di masa pandemi. Forum Paedagogik, 12(2), 201–215.
Slameto. (2013). Belajar dan faktor-faktor yang mempengaruhi hasil belajar. Rineka Cipta.
Sutanto, A. (2016). Teori belajar dan pembelajaran di sekolah dasar. Kencana Prenada Media Group.
Wijaya, A. I., & Romadhon, D. R. (2022). Penggunaan TikTok sebagai media pembelajaran fisika. 22–31. https://repository.uinjkt.ac.id/dspace/bitstream/123456789/69171/1/Prosiding%20Semnas%202022%20Eva.pdf
Licensing
©️ 2026 The Author(s). Published by Global Educational Research Review.
This is an Open Access article distributed under the terms of the Creative Commons Attribution 4.0 International License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
The terms of this license allow the posting of the Accepted Manuscript or Published Version in institutional or subject repositories by the author(s).
Reprints and Permissions
This is an open access article distributed under the terms of the Creative Commons Attribution 4.0
International License (CC BY 4.0), which permits unrestricted use, distribution, and
reproduction in any
medium, provided the original work is properly cited.
Permission is not required to reuse this article, in part or whole, as long as proper
attribution is given
to the original work.
Keywords
References
Alfath, A. M., Sujarwo, & Harun. (2021). The impact of educational practices in learning comics and video media on social science subjects as alternatives in a pandemic period. Educational Administration: Theory and Practice, 27(3), 1125–1132. https://doi.org/10.17762/kuey.v27i3.257
Ardiana, E., & Ananda, A. (2022). The effect of using the TikTok application as a learning media on the activeness and learning outcomes of class XI social sciences students in sociology subjects at SMA N 1 Ampek Angkek. LANGGAM International Journal of Social Science Education, Art and Culture, 1(2), 22–29. https://doi.org/10.24036/langgam.v1i02.13
Datu, S. T., Allo, M. D. G., Shilfani, S., & Pratama, M. P. (2023). The impact of short video content in Instagram Reels in learning English. Jurnal Studi Guru Dan Pembelajaran, 6(3), 374–385.
Devi, A. A. (2022). Pemanfaatan aplikasi TikTok sebagai media pembelajaran. Epistema, 3(1), 10–17. https://doi.org/10.21831/ep.v3i1.40990
Fatah, J. R., Dewa, K. P., & Bengkulu, K. (2019). Problematika guru dalam menggunakan media pembelajaran pada mata pelajaran IPS di Madrasah Ibtidaiyah Darussalam Kota Bengkulu. Indonesian Journal of Social Science Education (IJSSE), 1(1), 49–55. https://doi.org/10.29300/ijsse.v1i1.1325
Fitriah, D., & Mirianda, M. (2019). Kesiapan guru dalam menghadapi tantangan pendidikan berbasis teknologi. 148–153. https://jurnal.univpgri-palembang.ac.id/index.php/Prosidingpps/article/view/2982
Hadi, S. (2017). Efektivitas penggunaan video sebagai media pembelajaran untuk siswa sekolah dasar. 1(15), 96–102. https://core.ac.uk/download/pdf/267023793.pdf
Hake, R. R. (1998). Interactive-engagement versus traditional methods: A six-thousand-student survey of mechanics test data for introductory physics courses. American Journal of Physics, 66(1), 64–74. https://doi.org/10.1119/1.18809
Hutamy, E. T., Alisyahbana, A. N. Q. A., Arisah, N., & Hasan, M. (2021). Efektivitas pemanfaatan TikTok sebagai media pembelajaran dalam meningkatkan hasil belajar peserta didik. Jurnal Pendidikan Dompet Dhuafa, 11(1), 21–26.
Iswara, E., Darhim, D., & Juandi, D. (2021). Students’ critical thinking skills in solving on the topic of sequences and series. Plusminus: Jurnal Pendidikan Matematika, 1(3), 385–394. https://doi.org/10.31980/plusminus.v1i3.1317
Jatmiko, P. (2016). Raising student engagement through “Instagram.” 1, 455–460. https://jurnal.fkip.uns.ac.id/index.php/ictte/article/view/7643
Khasana, V. A., Setiyawan, H., & Desiningrum, N. (2020). Pengaruh aplikasi Instagram terhadap hasil belajar siswa kelas V mata pelajaran matematika materi volume bangun ruang di SDN Bakung Temenggungan Balongbendo Sidoarjo. Child Education Journal, 2(2), 83–91. https://doi.org/10.33086/cej.v2i2.1590
Khasanah, N. (2022). Penggunaan media TikTok dalam meningkatkan hasil belajar bahasa Inggris di SMPN 2 Gempol. Wawasan Pendidikan, 2(2), 316–325. https://doi.org/10.26877/wp.v2i2.13001
Laouadji, I. (2023). Investigating the use of Instagram and TikTok Reels as a learning tool to enhance grammar in ESP classes: The case of the third-year economy students at the University of Ain Temouchent [Doctoral dissertation, University of Ain Temouchent]. https://dspace.univ-temouchent.edu.dz/items/44dae3f7-31af-4a0f-98e1-d2d7a1274c90
Mufidah, A., & Mufidah, R. (2021). Aplikasi TikTok dan Instagram sebagai salah satu alternatif dalam media pembelajaran IPA. 60–69. https://prosiding.iainponorogo.ac.id/index.php/pisces/article/view/288
Mursid, R., & Yulia, E. (2019). Pengembangan pembelajaran dalam teknologi pendidikan di era RI 4.0. Universitas Negeri Medan.
Naser, K. M., Alamassi, S., Shanaa, Z. A., Abualrish, M., Alghazo, E. M., Zaitoun, E. A., & Shater, A. (2023). Enhancing postgraduate learning achievement: A microlearning approach with Reels and Shorts. 1–7.
Novita, L., Sukmanasa, E., & Pratama, M. Y. (2019). Penggunaan media pembelajaran video terhadap hasil belajar siswa SD. Indonesian Journal of Primary Education, 3(2), 64–72. https://doi.org/10.17509/ijpe.v3i2.22103
Nurrita, T. (2018). Pengembangan media pembelajaran untuk meningkatkan hasil belajar siswa. Jurnal Misykat, 3(1), 171–187. https://doi.org/10.33511/misykat.v3n1.171
Ramdani, N. S., Nugraha, H., & Hadiapurwa, A. (2021). Potensi pemanfaatan media sosial TikTok sebagai media pembelajaran dalam pembelajaran daring. Akademika, 10(2), 425–436. https://doi.org/10.34005/akademika.v10i02.1406
Rohim, A. M., & Yulianti, D. (2020). Pembelajaran fisika berbantuan aplikasi Instagram untuk meningkatkan motivasi dan hasil belajar siswa. Unnes Physics Education Journal, 9(2), 149–157. https://doi.org/10.15294/upej.v9i2.41921
Rosmawati, E. (2020). Inovasi pembelajaran bahasa Indonesia melalui pendekatan proses. 868–876. https://jurnal.univpgri-palembang.ac.id/index.php/Prosidingpps/article/view/3928
Safira, D., Wiguna, S., & Ridha, Z. (2022). Upaya peningkatan hasil belajar siswa melalui aplikasi TikTok sebagai media pembelajaran pada mata pelajaran Aqidah Akhlaq di kelas VII MTs Al Hidayah Gebang. Invention: Journal Research and Education Studies, 3(3), 27–37. https://doi.org/10.51178/invention.v3i3.1018
Salsabila, A. A., Cahyani, K., Rustini, T., & Wahyuningsih, Y. (2023). Pengaruh penggunaan TikTok terhadap peningkatan hasil belajar keragaman budaya Indonesia. Jurnal Pendidikan Dan Konseling (JPDK), 5(1), 3415–3421. https://doi.org/10.31004/jpdk.v5i1.11544
Salsabila, A. L., & Rizqi, M. (2022). Strategi promosi dalam meningkatkan brand awareness produk bibir Wardah Cosmetics melalui konten Instagram Reels campus ambassador di kalangan mahasiswa. COMSERVA: Jurnal Penelitian Dan Pengabdian Masyarakat, 1(11), 970–982. https://doi.org/10.36418/comserva.v1i11.145
Seo, K., Dodson, S., Harandi, N. M., Roberson, N., Fels, S., & Roll, I. (2021). Active learning with online video: The impact of learning context on engagement. Computers & Education, 165, 104132. https://doi.org/10.1016/j.compedu.2021.104132
Setia, M. N. I. H., & Fajriana, M. (2022). Use of Instagram as learning media in senior high school. CURRICULA: Journal of Curriculum Development, 1(1), 23–31. https://doi.org/10.17509/curricula.v1i1.47897
Shofia, N. A., & Ahsani, E. L. F. (2021). Pengaruh penguasaan IT guru terhadap kualitas pembelajaran di masa pandemi. Forum Paedagogik, 12(2), 201–215.
Slameto. (2013). Belajar dan faktor-faktor yang mempengaruhi hasil belajar. Rineka Cipta.
Sutanto, A. (2016). Teori belajar dan pembelajaran di sekolah dasar. Kencana Prenada Media Group.
Wijaya, A. I., & Romadhon, D. R. (2022). Penggunaan TikTok sebagai media pembelajaran fisika. 22–31. https://repository.uinjkt.ac.id/dspace/bitstream/123456789/69171/1/Prosiding%20Semnas%202022%20Eva.pdf
Licensing
©️ 2026 The Author(s). Published by Global Educational Research Review.
This is an Open Access article distributed under the terms of the Creative Commons Attribution 4.0 International License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
The terms of this license allow the posting of the Accepted Manuscript or Published Version in institutional or subject repositories by the author(s).
Reprints and Permissions
This is an open access article distributed under the terms of the Creative Commons Attribution 4.0
International License (CC BY 4.0), which permits unrestricted use, distribution, and
reproduction in any
medium, provided the original work is properly cited.
Permission is not required to reuse this article, in part or whole, as long as proper attribution is
given
to the original work.